Logo Designing: Class 2_Brand, Branding & Brand Identity

This topic contains 3 replies, has 2 voices, and was last updated by  مَلیکا ایمان 8 months, 1 week ago.

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  • #4370
  • #4371

    Imp Points as Quick View of the video:

    Brand:  A trust between consumer & company
    Branding: the way jis mein hum khud ko dhaal rahay hotay hein.
    Brand Identity:  unique identity..shanakh. there are many things include in it.
    like
    Logo, color or any unique pattern or design element. 

  • #4375
     Sidra Rani 
    Participant

    Well Brand and Brand Identity are not same ? because Brand also is a unique Identity ?

    • #4402

      You raised a Good Point.

      Nope, both are not same but brand is the part of brand identity. so, in this sense we can say that brand is also a unique identity. 

      Brand a brand is a name, term, design, symbol or any other feature that identifies company’s good or service.

      for example, With the <span style=”text-decoration: underline;”>Apple symbol what comes into your mind?</span> a company of IT series products

      So, in simple words you can say that Brand is a Perception/idea of Yours about any company. Its not a visually thing. Its kinda relation between company and consumer.

      However,   

      Brand Identity takes some elements to instant recognizable to customers. Like  everyone knows well Cocoa Cola Unique color scheming, typography and design pattern etc.

      these things make different one brand entity to the others. 

      This is what i understood. 

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